Press Release - Beef Expo 2012 to serve up the best of home-reared beef - and raise money for charity

Beef Expo 2012 to serve up the best of home-reared beef – and raise money for charity.

Beef, arguably the best ingredient for the nation’s table, will be under a spotlight in new cookery and taste demonstrations hosted by Eblex and Ladies in Beef at Beef Expo 2012, at the Three Counties Showground, Malvern, Worcestershire, on May 24th, helping raise funds for Help for Heroes.

The cookery show will provide the final link in a chain showcasing all aspects of beef production from field to fork, says Beef Expo 2012 Chairman Paul Westaway.

He says: “In my mind there can be no better way to champion what we as beef and dairy farmers produce.

“As organisers, the National Beef Association’s aim for Beef Expo 2012 is to provide the latest technical and business advice for visitors. But as an industry event it would not be complete unless we also celebrate what we provide for the nation’s table.”

At hourly intervals, visitors to the beef industry’s must-see event of the year – sponsored by Lloyds TSB Agriculture – will be able to watch Eblex development chef Denise Spencer-Walker cook three mouth-watering recipes using quality home-reared beef. Assisting Denise are the formidably talented Ladies in Beef, who will also be raising funds at the cookery area in aid of the charity Help for Heroes.

Mr Westaway explains: “If the cookery demonstration whets your appetite, we are also delighted to have joining the event this year South West butchers Gerald David and their mobile retail display. If you’re tempted by any of Denise Spencer-Walker’s recipes then what better way to end the day than buying quality home-reared beef and cooking it for yourself at home?

“As producers we get very involved in the business side of producing beef, but we are also consumers and – as such – our own best critics. The cook-off will be a lighter side to the core business themes of the event, but also serve to remind us that we all play a role in putting the ‘Great’ in front of home-reared beef.”

Full details of the cookery demonstration and wider event programme for Beef Expo 2012 can be found online at www.beefexpo.co.uk

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Butchers Gerald David have prepared several Show Specials for visitors. These include: 28-day matured topside £8.99/kg sold on the bone; beef ribs £5.45/kg on the bone; minced steak (5lb or more by weight) £1.50/lb; plus other specials on beef, lamb, pork and poultry.

For more information contact:

Euan Emslie, NBA Beef Expo Organiser, 01430 441870 or 07718 908523

Paul Westaway, NBA Beef Expo 2012 Chairman, 07814 537462

Helen Dobson, NBA Head Office, 01434 601005