National Beef Association Aims to:

• Identify and promote the highest possible levels of best practice thoughout the production chain
• Achieve a return that allows quality welfare and standards in the chain to rise
• Raise Cattle Health Standards in the UK
• Develop beef eating and promote health benefits to consumers
• Improve and widen the scope of beef labelling for the benefit of consumers
• Identify and promote the environmental benefits where appropriate of grazing cattle
• Maintain beef cattle in the uplands and the communities and landscapes that they sustain
• Relief of hardship of beef farmers and their employees
• Improve general standards in the management, transport, slaughter and treatment of beef cattle and  the quality and safety of beef, by educating farmers, veterinarians, auctioneers, hauliers, processors, retailers and consumers.

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